Web Apps & Widget Development
Web apps and
widgets are used in a global effort to provide the visitors with tools that enhance the shopping experience. They are used to differentiate yourself from the competition and to make the
shopping experience on your website more enjoyable. Thanks to those tools, the customer stays longer on the website and is more likely to have a fuller shopping cart. Those tools are many: express checkout, product recommendations, wish lists ...
A few examples:
Express checkout
The express checkout is one of the most popular features on online stores. Like at a traditional checkout, it gives your visitors an alternative option to purchase. The
express checkout increase significantly the chances your products will be purchased.
Production recommendations
Many websites now offer
product recommendations. Most of them are built like a forum and allow costumers to give their comments about a product and, in some cases, rate it. Some of them are very precise and split into gender, age group or other specifications. This gives a lot of credibility to products resulting in a better shopping experience.
Wish list
The
wish list is a tool that records favorite items of a visitor. Sometimes, the costumer cannot buy the product right away and records the favorite products for a future purchase. This option keeps the client in a constant online relationship with the brand.
Benefits:
- A personalized shopping experience
- Increase in AOV (average order value)
- Increase of sales by 20 %
